Even if you cannot make the scheduled time for the live webinar, you will still be able to watch the recordings. Video recordings of the live webinar are placed into your account within 24 hours of the class, so the course will be waiting for you to watch when you are ready.
Live webinars fulfill all 50 hours of live CEUs for California. You have 2 years access to the recording to complete for CEU/PDA.
Understanding the context of modern healthcare is crucial for operating successfully in modern medicine. The current healthcare climate is creating vast opportunities for the acupuncture profession to play a leading role in improving public health. In order to make the largest positive impact, participants will learn the key forces at play to skillfully navigate the modern healthcare landscape in order to confidently offer and expand their reach.
- Hawaii - 2:00am-10:00am, September 14th
- California - 5:00am-1:00pm, September 14th
- Colorado - 6:00am-2:00pm, September 14th
- Texas - 7:00am-3:00pm, September 14th
- New York - 8:00am-4:00pm, September 14th
- UK: 1:00pm-9:00pm, September 14th
- Israel - 3:00pm-11:00pm, September 14th
- Australia (Sydney): 10:00pm-6:00am, September 14th
- New Zealand (Auckland) 12:00am-8:00am, September 15th
Goals and Objectives
Participants will be able to:
- Understand the current healthcare landscape and where acupuncture and Chinese medicine fit in
- Communicate clearly and effectively with medical colleagues outside of the acupuncture profession
- Will learn about scientific models that explain acupuncture practice in a way that’s consistent with our understanding of the medicine and understandable to medical colleagues
Course Descriptions & Objectives
Acupuncture and the Evolution of Consciousness: Understanding the Modern Scientific Landscape to Improve Healthcare through Better Access to Acupuncture
Mel Hopper Koppelman, DAc, MSc, MSc
We live in exciting times with unprecedented levels of opportunity for connection and access to information. Presently, acupuncture is enjoying increasing popularity as more and more patients choose to access it and an increasing number of mainstream institutions offer acupuncture and recommend it. However, the acupuncture profession also faces a number of challenges. On the one hand, energetic critics attempt to convince those who will listen that it doesn’t work while those outside of our profession are adding it to their own practices, sometimes with minimal training. How can we make sense of this landscape? How can we understand these threats and opportunities in a way that allows us to effectively forge a more positive future for public health?
In this talk, we will zoom right on out and start with a very high level overview of the evolution of thought, why different ways of thinking flourish in different times and how we can understand our profession’s way of thinking about healthcare in the context of modern medical science. We will then look at how best to communicate with different individuals and institutions with various types of thinking in order to improve public health and save lives by improving access to acupuncture.
- Learnabout Spiral Dynamics, a model of the evolution of consciousness, and where acupuncture and scientific research fits into this model
- Learn about Integral Theory, its relationship to Daoism, and why Chinese Medicine and Biomedical science view health and medicine differently
- Learn to use these models to understand how to more effectively communicate with individuals and institutions at different places on the Spiral of consciousness and development for better healthcare outcomes
Authentic Acupuncturation - lessons from the historicity of acupuncture practice in the occident
Dr. Lara McClure Ph.D
This is a ‘long view’ of attitudes to Acupuncture. We will explore the import of Acupuncture treatment as a curiosity in 19th c. occidental settings, with particular focus on Churchill’s Treatise on Acupuncturation. We will consider how such documents compare with scientific research published in the 21st c. as trusted sources of evidence and the differences and similarities in the acceptability, scientific and social, of Acupuncture in the two time frames. We will suggest that Acupuncture met the prevailing standards of occidental societies in the 1820s as measured by the personal testimony of the eminent, and contrast how this acceptability is found in the 21st c. by means of the tenets of Evidence-Based Medicine.
- To meet Churchill’s Treatise on Acupuncturation and other early-19th texts in their original form and historical context
- To contrast this 19th evidence with examples of scientific research into Acupuncture published in the 21stc.
- To explore the texture of contemporary attitudes to Acupuncture in both settings
- To appreciate this juxtaposition as a source of motivation and inspiration for practitioners of Acupuncture
Weaving Evidence and Activism: Lessons from the Popular Movement for Integrative Healthcare
The rise of integrative health and medicine is typically presented as a popular, grassroots movement. The January 1993 NEJM publication that propelled the “alternative” and “complementary” toward an “integrative” dialogue between the dominant school and the insurgent products, practices and practitioners was a citizen survey rather than a systematic review of RCTs. Still, forms of scientific evidence had already profoundly shaped the consumer movement while in the shadows, non-recognized, in the “alternative medicine” era. Ground work in the science shaping present policy making relative to mindfulness, multi-modality and non-pharmacological practices was already being laid. And evidence of biomedicine’s glaring gaps was fueling the ardor of the advocates for alternatives. This North America-focused presentation presents 5 Eras in the emergence of the field, highlighting the peculiar interplay of scientific, popular and professional action across multiple stakeholders as the movement advanced. The presentation closes with a look at lessons. When did evidence alone make a difference? When was it evidence plus advocacy? When did evidence merely rationalize directions propelled by other factors? How are evidence and activism interwoven toward expanded access?
Following this presentation the learners will be able to:
- Describe parallel advances of professional formation and new integrative health research.
- Explain the conflicting interests and interpretations of the Congressional mandate that created the NIH National Center for Complementary and Integrative Health.
- Present examples of activism by scientists that potentized their work as instruments for policy change.
What can the pharmaceutical industry can teach us about promoting health through acupuncture?
Dr. Gil Barzilay Ph.D Dipl.CM (I.A.TCM, ETCMA)
We live in a Western society where the large food and pharmaceutical industry essentially dictate what we consume and how we treat/are being treated for diseases. Pharmaceutical companies have been using various methods to increase awareness to diseases and drugs and create demand for their drugs. These include:
- Direct & Indirect Physician Training
- Direct to consumer (patients and families) education
- Lobbying to Stakeholders, including insurance companies, governing associations, lawmakers etc)
In fact, in 2013 pharma companies spent an estimated $27 Billion USD on marketing in the US only. These include investment in face-to-face detailing, educational & promotional meetings, Continuing Medical Education (CME), mailings, public relations including journal, web and direct-to-consumer ads via social media, awareness campaigns (World “X” Disease Day), grants to Health Advocacy Organizations (HAO) and others.
So what can we learn from this? Acupuncturists tend to be purists, more ethical and less at ease with the word “marketing”. To that we should add the limited budgets. However, existing in a Western society means that to create awareness about the wonders of our profession, we find it helpful to understand the strategies employed by pharmaceutical companies and ethically use these to our advantage.
In this lecture we will be looking at some of the key strategies and tactics, how some of the relevant ones can be adopted to our needs and what we should develop, both as individuals and organizations, to create more positive awareness of our profession and to improve public health through helping acupuncture be a first line treatment where appropriate.
- Learn how other healthcare industries promote awareness, access and demand for their products
- Understand what we can learn to advance our profession into first line usage, where appropriate
- Receive examples and take-home tips
Mel Hopper Koppelman is the Executive Director of Evidence Based Acupuncture (evidencebasedacupuncture.org), a non-profit organisation dedicated to improving public health through better information about acupuncture’s considerable evidence base. Mel completed her MSc in Acupuncture from the Northern College of Acupuncture in York, UK in 2012 and a second MSc in Nutrition and Functional Medicine from the University of Western States in Portland, Oregon, USA in 2015. She is a reviewer for a number of peer-reviewed medical journals and has published numerous articles about acupuncture research. Mel is a research supervisor and guest lecturer at the Northern College of Acupuncture Masters programme in York, UK. Her blog, abetterwaytohealth.com, provides readers with informative analysis of acupuncture research and evidence based medicine. She practices acupuncture and functional medicine in Rhode Island, USA.
The Evidence Based Acupuncture (EBA) is run by volunteers and leaders all over the world who see a central role for acupuncture in the future of medicine and know that this won’t happen on its own, that we must work together with creativity and compassion to make it so. A big part of this goal is about empowering acupuncture practitioners who are fascinated by science and the human body to feel congruent and confident in the context of modern healthcare with the right tools and understanding.
Dr. Barzilay has a Diploma in Chinese Medicine (Dipl. CM, I.A.TCM) with distinction from Broshim College of Integrative Medicine, Tel Aviv University, where he studied both Acupuncture and Chinese Herbal Medicine. In addition, he has completed a 1-year specialty course in "Chinese & Macrobiotics Nutrition (TEF Method)" with Eyal Shpringer.
Dr. Barzilay works in his clinic in central Tel Aviv and in "Refuot", one of the leading CAM Clinics in Israel. He also teaches "Chinese Medicine Research" for 3rd and 4th Year students in Broshim College where he also supervises the students' final year Research Projects. In addition, he is an assistant in the "Acupuncture Techniques" course for 2nd year students.
Dr. Barzilay is also part of the International Community of Chinese Medicine (ICCM) Organization Core Team and leads ICCM's Marketing & International Relations, as well as being in charge of the ICCM Science & Research Day. He writes regularly research reviews & newsletters for Broshim, ICCM and other organizations (Facebook: drgiltcm).
Before studying Chinese Medicine, Dr. Barzilay worked in Teva Pharmaceuticals, leading Global Marketing for the Innovative Multiple Sclerosis business (Copaxone©) with sales over $4 Billion.
Dr. Barzilay has a B.Sc (Honors) from Imperial College, University of London, a Ph.D from Oxford University in Cancer Research and a European Medical Biology Organization (EMBO) Post-Doctoral fellowship at the Weizmann Institute, specializing in Cell Death (Apoptosis) research.
John Weeks has worked in integrative health for 35 years as an organizer, chronicler, speaker, and executive. His Integrator Blog News & Reports and related columns are top interprofessional resources on policy and organizational developments. He presently serves as editor in chief of JACM: Paradigm, Practice and Policy Advancing Integrative Medicine (The Journal of Alternative and Complementary Medicine), the Official Journal of the Society for Acupuncture Research. He has highlighted and examined the acupuncture Medicaid pilots and UK’s NICE guidelines policy disputes over recognition of acupuncture.
Weeks has consulted with the NIH, numerous professional and academic organizations, and for the WHO/PAHO on traditional medicine strategies. His organizing includes helping co-found the Integrative Health Policy Consortium and co-founding and directing the Academic Collaborative for Integrative Health. Weeks attended Stanford University for three years. Four academic institutions have granted him honorary doctorates. His spouse and closest partner in this life work is integrative physician Jeana Kimball, ND, MPH. They have two grown children. He takes pride in having worked out of home offices in Costa Rica, Nicaragua and Rincon, Puerto Rico for 6 of the past 15 years. He loves stand-up paddle-boarding and surfs on it when he has the chance.
Lara McClure BA(Cantab) MA(Cantab) PhD PGCHE is Course Director for the Acupuncture BSc and MSc courses at the Northern College of Acupuncture in York, UK. She teaches Research on these courses and on the NCA’s Chinese Herbal Medicine MSc. Lara has completed a Postgraduate Certificate in Higher Education with Middlesex University and is an External Examiner for Westminster University.